Integrating digital touchpoints with the physical shop experience

BoConcept's ambitious growth targets are supported through a flexible and conversion-focused digital eco-landscape. Digital channels and physical stores are integrated into a cohesive customer experience, and the result is increased traffic and sales in stores.
Boconcept Ottowa3
BoConcept was born in Denmark in 1952, and is today a premium retail lifestyle brand, with close to three hundred stores in over sixty countries.


Supporting the buying process while increasing revenue

BoConcept has an ambitious digital target:
A beautiful and engaging digital universe proudly featuring gorgeous furniture, so that customers are automatically drawn in by the iconic design and outstanding quality.

The digital universe with customised content is intriguing and initiates the buying process thus paving the way for an increase in revenue in the physical stores. This connects the digital and analog touch points making the overall buying experience cohesive and engaging.

Pentia has collaborated with BoConcept since 2014 and has helped the legendary furniture manufacturer ensure digital transformation at both a strategic and execution level.

It is critical to our international marketing efforts to have a digital partner like Pentia, who understands our business"

Niklas Sønderskov Andersen, Global Marketing Manager, BoConcept


Pentia og BoConcept has cooperated since 2014.


A flexible, content-focused platform

Pentia has built a business-critical platform for BoConcept based on Sitecore 9 and best practice coding. The platform supports BoConcept's ambitious content marketing strategy creating traffic and sales in stores.

The future involves further integrations into BoConcept's other digital systems, ensuring that the digital ecosystem is better connected, and data is put into play to create a personalized, consistent user journey based on real user behavior.

"We see the collaboration with Pentia as a win-win"

Troels Kjær, Digital Project Manager at BoConcept

Boconcept Berry
BoConcept's digital eco-landscape is based on Sitecore.
Boconcept Sofa


Ensuring results

Forget about the Big Bang. From day one, BoConcept and Pentia have agreed on a stable, method-driven process in which improvements have been continuously implemented and tested. 

Pentia has also contributed to the initial strategic work.



Ready for the future, ready to generate revenue

  • A future-proof, flexible marketing platform based on Sitecore 9 and clean code
  • A stronger cohesive customer experience
  • An improved interaction between the digital universe and analog stores
  • A digital roadmap that supports the strategy 
  • A platform that integrates with all systems
  • Ability to personalize content based on data and user behavior
BoConcept is extremely satisfied with the deliveries and the collaboration with Pentia